On-page SEO is everything on your own pages that helps Google understand what you offer and who it is for. You do not need to be an expert to get the basics right. Use this checklist for every important page of your website.
1. One main keyword per page
Pick the phrase your customers really type, like "car rental Salalah" or "dentist in Muscat". Each page should target one main keyword and a few close variations.
2. Title tag
- About 50–60 characters.
- Main keyword near the start.
- Your brand or city at the end.
- Unique on every page.
3. Meta description
About 140–160 characters that describe the page and give a reason to click, like a price, an offer or "free delivery in Muscat". Google does not use it for ranking, but a good one gets more clicks.
4. Headings
- One H1 that matches the page topic.
- H2 and H3 headings to split the content into clear sections.
- Use the keyword naturally, never stuffed.
5. Content
Answer the questions customers ask: prices, areas you serve, opening hours, how to order. Short paragraphs and lists are easier to read on phones.
6. Images
- Descriptive file names like "abaya-black-embroidered.webp".
- Alt text that describes the image.
- Compressed WebP images so the page loads fast.
7. Links
Link related pages together with clear words, like "see our website prices", and make sure there are no broken links.
8. Technical basics
- Mobile-friendly design.
- HTTPS with a valid SSL certificate.
- XML sitemap submitted to Google Search Console and Bing.
- Structured data (schema) for your business, products or FAQ.
- Fast loading on 4G.
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